Overview: Design three advertising campaign themes to be used in 2017. Objective: Design three top level advertising themes/campaigns that can be used for ABC in 2017. Possible suite of designs that can be amended quarterly throughout the year to increase longevity. Need to be designed to adapt to A5, A4, print advertising and website banners. Target Audience: Existing customers of ABC, new potential customers for all areas of the business. Large fleet operators of bus and coach. Small independent operators. All within the UK. Brand Guidelines: Keep colour scheme, logos and icons. 5 key service areas must be identified. Call to Action: Call, email or come and see us to see how we can help with any area of their business. Deliverables Required: These designs need to be made so as to be used across all parts of the business – sales, rentals, finance, parts and service. The designs need to feel corporate and tie in with the existing company branding.
Skills for this project will be graphic design and layout
The project will take between 6-8 hours to complete.